digital marketing genres, there is one technique that stands tall above others: the Skyscraper Technique. This technique was developed by renowned SEO guru Brian Dean, who wrote about developing the top-notch sharable content which somehow proves above the competition and gets more organic traffic. It is highly effective for businesses seeking the improvement of visibility in the online space, boosting traffic, and ranking higher through the value delivered by no one else. Well, let’s just dive in into what skyscraper consulting is, why it’s so effective, and how you can start doing this in your business.
What Is Skyscraper Consulting?
Skyscraper consulting is to find the best-of-the-best content, then outdo it, and then market its superior version. Similarly, one may compare it with building the tallest building that catches all eyes: skyscraper consulting is establishing, in a niche, the most informative and engaging, as well as link-worthy content. That indeed is a process with creativity, research, and an acuteness in knowing what the customer wants.
Skyscraper consulting consists mainly of three steps:
Identify link-worthy content:
Find the best content in your niche. Use SEO tools to research the most linking and engaging content pertaining to your niche.
Make it better:
Make the content better by adding more detail, visuals, updated information, and including additional sections that provide more value to offer.
Promoting the Content:
Reach out to every one of the sites and influencers who had linked out to the old version of content and those who were interested in related topics and promote your new and improved version.
Why Does Skyscraper Consulting Work?
The Skyscraper Technique works because it amalgamates the strengths of data-driven research with the power of high-quality content. Here’s the key reasons why it works:
Good Quality Backlinks:
The better the content, the more possibilities to receive quality backlinks, and that is the basic necessity for SEO.
Better Rankings:
Google favors any very informative and engaging content. The skyscraper content ranks well simply because it is the best available.
More Traffic and Engagement:
Better content receives more views and makes people spend a little more time on your page, thereby making the search engines believe that the content is valuable.
Brand Authority:
Quality and sufficient content will make your business appear as an authoritative one in the industry, thus generating more trust in readers and search engines.
How to Apply Skyscraper Technique?
How do you get started with skyscraper consulting? Do deep research into a niche so that you pick on trending topics that just keep popping up and that you always get traffic and engagement for your industry. With a topic in mind come up with how you can provide unique value to the content, perhaps through original research or interactive elements or give a new angle which gives a unique view to the reader. Promotion is also crucial. Once you publish your skyscraper content, start connecting to influencers, bloggers, and websites that may link to other similar content in the future. Personalized outreach with a compelling reason to link back to your content increases your chances of success.
Conclusion
Skyscraper consulting is a super effective tool in the digital marketing world for companies seeking to climb the search rankings mountain. It’s creative, time-consuming, and strategic promotion but the rewards regarding SEO benefits, traffic, and brand authority make it worth the investment. When you focus on creating and marketing the highest quality content possible in your niche, you can really mold your business as a leader of that category of industry and reap real returns from your digital marketing.